Class 1: Introduction.

Introduction to the course. Definition of innovation. The link between new knowledge and profits. Why innovation? Review of some key concepts in strategy.


Reading: Chapters 1 and 3

Case: "Apple Computer: Paradise Lost": The Economist, December 10, 1994


Study questions:

(1) Why, really, did Apple fail?

(2) What would you have done to save the company?



Back to the Menu