Class 1: Introduction.

Introduction to the course. Definition of innovation. The link between new knowledge and profits. Why innovation? Review of some key concepts in strategy.

Lecture/Discussion

Reading: Chapters 1 and 3

Case: "Apple Computer: Paradise Lost": The Economist, December 10, 1994

 

Study questions:

(1) Why, really, did Apple fail?

(2) What would you have done to save the company?

 

 

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