Class 1: Introduction.
Introduction to the course. Definition of innovation. The link between new knowledge and profits. Why innovation? Review of some key concepts in strategy.
Lecture/Discussion
Reading: Chapters 1 and 3
Case: "Apple Computer: Paradise Lost": The Economist, December 10, 1994
Study questions:
(1) Why, really, did Apple fail?
(2) What would you have done to save the company?