This case has been prepared by Pamela Raasch, Andre Begosso, Christophe de Carmoy, Nick Harling and Stefano Lindt under the direction of Professor Allan Afuah as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

Copyright © 1999 Allan Afuah. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means –electronic, mechanical, photocopying, recording, or otherwise- without the permission of the University of Michigan Business School.

 

                                                                                                                                                                                               

This case has been prepared by Pamela Raasch, Andre Begosso, Christophe de Carmoy, Nick Harling and Stefano Lindt under the direction of Professor Allan Afuah as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

Copyright © 1999 The University of Michigan Business School. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means –electronic, mechanical, photocopying, recording, or otherwise- without the permission of the University of Michigan Business School.