Innovation Management is the first text to provide
full course coverage of innovation management as its core theme. Drawing from
his professional and academic experience, Allan Afuah shows the relationship
between innovation, a management function, and profitability, a financial
function. Because of its integrative presentation, the text takes a
unique multi-functional approach, covering the important contributions of
economics, organization theory, marketing, and finance to innovation management
theory, as well as detailed coverage of practical concerns such as the role of
government regulation, choosing a profit site, and the transfer of innovation.
Because of the crucial importance of innovation, Innovation Management
provides guidance for executives and managers looking to understand the value of innovation.
Course Outline
Allan Afuah holds a Ph.D. from the Massachusetts Institute of Technology
and teaches Innovation and Strategy and the
University of Michigan Business School. Afuah has also worked as an engineer and manager
in the U.S.'s Silicon Valley and Route 128.