HAGERSTRAND'S MEASUREMENT OF THE DIFFUSION OF AN INNOVATION

Torsten Hägerstrand, a Swedish geographer at the University of Lund, used the following technique to trace the diffusion of an innovation.


Hagerstrand traces the diffusion process by imitating it with numbers. Such imitation, leading to prediction or forecasting of the pattern of diffusion, is called a simulation of diffusion. To follow the mechanics of this strategy, it is necessary only to understand the concepts of ordering the non-negative integers and of partitioning these numbers into disjoint sets.

The figure on the left shows the spatial distribution of the number of individuals accepting a particular innovation after one year of observation (Hägerstrand, p. 380).  The figure on the right shows a map of the same region and of the pattern of acceptors after two years--based on actual evidence. Notice that the pattern at a later time shows both spatial expansion and spatial infill (more concentrated use and greater density per unit of land area). These two latter concepts are enduring ones that appear over and over again in spatial analysis---as well as in planning at municipal and other levels.
 

Figure 1.
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Figure 1.
Figure 2.
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Figure 2.

Might it have been possible to make an educated guess, from Figure 1 alone, as to how the news of the innovation would spread? Could the right-hand figure above have been generated/predicted from the left-hand figure using some replicable, systematic process? The steps below will use the grid in Figure 3 to assign random numbers to the grid in Figure 1, producing Figure 4 as a simulated distribution, as opposed to the actual distribution of Figure 2, of acceptors after two years.
 

FIGURE 3.  Floating grid on the right; random numbers in the center; mean information field--assignment of four digit numbers reflects probability of contact; in this case symmetric, but assignment might reflect decisions about boundaries and other physical or human features.  There are 22 initial adopters and thus 22 random numbers.  Different sets of random numbers produce results that are different from each other in terms of detail of distribution but not in terms of general pattern of clustering, infill, and spatial extension.
 
6248
0925
4997
9024
7754

7617
2854
2077
9262
2841

9904
9647
3432
3627
3467

3197
6620
0149
4436
0389

0703
2105
0000
to
0095
0096
to
0235
0236
to
0403
0404
to
0543
0544
to
0639
0640
to
0779
0780
to
1080
1081
to
1627
1628
to
1928
1929
to
2068
2069
to
2236
2237
to
2783
2784
to
7214
7215
to
7761
7762
to
7929
7930
to
8069
8070
to
8370
8371
to
8917
8918
to
9218
9219
to
9358
9359
to
9454
9455
to
9594
9595
to
9762
9763
to
9902
9903
to
9999

This assumption regarding distance and probability of contact is reflected in the assignment of numerals within the grid--there are the most four digit numbers in the central cell, and the fewest in the corners. The floating grid partitions the set of four digit numbers {0000, 0001, 0002, ..., 9998, 9999} into 25 mutually disjoint subsets.

FIGURE 4.  Here, the Mean Information Field collects new adoopters (red dots).  The transformation described above is animated to illustrate it.

Given a set (or sets) of four digit random numbers--as below. Center the floating grid on F2.  The first random number is 6248 and it lies in the center square of the overlay. So in the simulation, the acceptor in F2 finds another acceptor nearby in F2. Record that simulated acceptor as a red dot. Together with the original adopter, there are now two adopters in this cell.  Move the MIF over and repeat the procedure using the next random number in the sequence.

FIGURE 5.  Simulated distribution of acceptors, using random numbers.  Original acceptors in black; simulated acceptors in red.  Consider what to do with edge effect issues.  How does the simulation compare to the actual distribution of adopters after two years (Figure 2)?  This question leads to a whole set of issues about how to compare pattern--one might use color, contours, a variety of numerical measures, and so forth.  Attached is a rough idea using this particular small example.
 

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Construction of the floating grid--the so-called "Mean Information Field" (MIF) in the original example.

Assumption: the frequency of social contact (migration) per square kilometer falls off (decays) rapidly with distance.

The data are from an empirical study.

Units on axes: x-axis--distance in kilometers; y-axis--number of migrating households per square kilometer.

Definition:  An area containing probabilities of receiving information from the central point of that region is called a mean information field.

To assign quantitites of four digit numbers to each cell in the MIF, it is necessary to use the curve derived from the empirical study (distance decay curve).

It is used to

Size of MIF

The size of the MIF is 25 by 25 kilometers squared. Observation is that the typical household moves no more than 12.5 kilometers. This field is then split into cells 5 by 5 kilometers squared.

Assignment of probabilities

From the graph of distance decay, a point 10 km from the center has a value of .167 associated with it. This is in households per square kilometer; there are 25 km squared in each cell; so the point value of the cell is 25*.0167=4.17. The center cell has a value of 110--an actual number of households.

The total point value of all cells is 248.24--note the symmetry caused by assumptions about ease of movement in all directions outward from the center.

Divide: 4.17/248.24=0.0168---so, assign 168 4 digit numbers to the cells that are 10 km from the center (two to the north, east, south, and west of center).

Thus, the Mean Information Field is constructed.

Some Basic Assumptions of the Simulation Method (Monte Carlo)

Assumptions to create an unbiased gaming table:

Rules of the game: Reference:

Hägerstrand, Torsten. Innovation Diffusion as a Spatial Process. Translated by Allan Pred.  University of Chicago Press, 1967.