DIFFUSION OF AN INNOVATION

NRE 530; Geography: Spatial Analysis, Theory and Practice

Dr. S. Arlinghaus

Measurement of diffusion: a conceptual approach based on the work of Torsten Hagerstrand

Diffusion is a process in which anything that moves, or that can be moved, is spread through a space, from a source, until it is distributed throughout that space. Aerosol sprays smell strongest, immediately, close to the source. Gradually, the odor permeates even the corners of the room, and, once it is uniformly spread throughout the space in the room, it is said to have diffused.

How can diffusion be measured? One way is to trace the positions of things that are being diffused at different times. Torsten Hagerstrand, a Swedish geographer at the University of Lund, used the following technique to trace the diffusion of an innovation. The ‘thing’ being diffused (communicated) is an idea; the agents of diffusion, or carriers of new information, are human beings; the space in which the idea is to be diffused is a region of the world.

Hagerstrand traces the diffusion process by imitating it with numbers. Such imitation, leading to prediction or forecasting of the pattern of diffusion, is called a simulation of diffusion. To follow the mechanics of this strategy, it is necessary only to understand the concepts of ordering the non-negative integers and of partitioning these numbers into disjoint sets. Indeed, the theoretical material from mathematics of "set" and "function" will underlie the real-world issues of "form" and "process."

To illustrate the mechanics of this process, first work through an example...then more material will follow that suggests the conceptual base on which it rests.

INITIAL SET-UP.

In Figure 1 is a map of an hypothetical region of the world. After one year, a number of individuals accept a particular innovation; their spatial distribution is shown in Figure 1.

MAP BASED ON EMPIRICAL EVIDENCE--REGION INTERIOR IS SHADED WHITE; CELLS WITH NUMERALS IN THEM INDICATE NUMBER OF ACCEPTORS IN LOCAL REGION.
 

aa a A B C D E F G H I J K L M N
 a
a a a a a a a a a a a a a a a
1
a a a a a a a a
2
a a
1
1
a a
3
a
1
a
4
a
5
1
a
5
a a
2
a
6
a
2
7
a
1
3
a
8
a
1
1
1
a
9
a a
1
a
10
a a
1
a a a a a a a a
11
a a a a a a a a a a
12
a a a a a a a a a a
 
Figure 1. Distribution of original acceptors of an innovation--after 1 year--based on empirical evidence. After Hagerstrand, p. 380.

In Figure 2, a map of the same region shows the pattern of acceptors after two years--again, based on actual evidence. Notice that the pattern at a later time shows both spatial expansion and infill. These two latter concepts are enduring ones that appear over and over again in spatial analysis---as well as in planning at municipal and other levels.
 

aa a A B C D E F G H I J K L M N
a 
a a a a a a a a a a a a a a a
1
a a a a a a a a
2
1
1
a a
3
a
1
1
1
a
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a
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1
1
1
a
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1
a
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a
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a
1
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a
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a
1
1
2
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a
9
a a
1
1
a
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a a a a a a a a
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a a a a a a a a a a
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a a a a a a a a aa a
 

Figure 2. Actual distribution of acceptors after two years.

Might it have been possible to make an educated guess, from Figure 1 alone, as to how the news of the innovation would spread? Could Figure 2 have been generated/predicted from Figure 1? The steps below will use the grid in Figure 3 to assign random numbers to the grid in Figure 1, producing Figure 4 as a simulated distribution, as opposed to the actual distribution of Figure 2, of acceptors after two years.
 

Figure 3. 5-cell by 5-cell floating grid overlay, partitioning the set of four digit numbers.
 
0000
to
0095
0096
to
0235
0236
to
0403
0404
to
0543
0544
to
0639
0640
to
0779
0780
to
1080
1081
to
1627
1628
to
1928
1929
to
2068
2069
to
2236
2237
to
2783
2784
to
7214
7215
to
7761
7762
to
7929
7930
to
8069
8070
to
8370
8371
to
8917
8918
to
9218
9219
to
9358
9359
to
9454
9455
to
9594
9595
to
9762
9763
to
9902
9903
to
9999
   
RANDOM NUMBERS a
a a a
SET 1 SET 2 SET 3
a a a
6248 4528 8175
0925 3492 7953
4997 3616 2222
9024 3760 2419
7754 4673 5117
a a a
7617 3397 1318
2854 8165 1648
2077 7015 3423
9262 8874 2156
2841 8443 1975
a a a
9904 7033 3710
9647 0970 4932
3432 2967 1450
3627 0091 4140
3467 6545 5256
a a a
3197 7880 4768
6620 5133 9394
0149 1828 5483
4436 5544 8820
0389 6713 7908
a a a
0703 5920 2416
2105 5745 9414
 
a a A B C D E F G H I J K L M N
 a
a a a a a a a a a a a a a a a
1
a a a a a 1 a a a
2
a a
1+1
1
a a
3
a
1+1
a
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a 1
5+1
1+1
1
a
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a a
2+1
1 1
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a 1
2+1
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3+1+3
a
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a
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1+1+1
1
a
9
a a
1
a
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a 1
1
a a a a a a a a
11
a a a a a a a a a a
12
a a a a a a a a a a
Figure 4.  Simulated distribution of acceptors, using Set 1 of Random numbers.  Original acceptors in black; simulated acceptors in red.  Consider what to do with edge effect issues. CONCEPTUAL BASE

Construction of the floating grid--the so-called "Mean Information Field" (MIF)

Assumption: the frequency of social contact (migration) per square kilometer falls off (decays) rapidly with distance.

Data from an empirical study:

Units on axes:

x-axis--distance in kilometers

y-axis--number of migrating households per square kilometer.

Definition:

An area containing probabilities of receiving information from the central point of that region is called a mean information field, represented by Figure 3.

To assign quantitites of four digit numbers to each cell in the MIF, it is necessary to use the curve derived from the empirical study (distance decay curve).

It is used to

Size of MIF

The size of the MIF is 25 by 25 kilometers squared. Observation is that the typical household moves no more than 12.5 kilometers. This field is then split into cells 5 by 5 kilometers squared.

Assignment of probabilities

From the graph of distance decay, a point 10 km from the center has a value of .167 associated with it. This is in households per square kilometer; there are 25 km squared in each cell; so the point value of the cell is 25*.0167=4.17. The center cell has a value of 110--an actual number of households.

The total point value of all cells is 248.24--note the symmetry caused by assumptions about ease of movement in all directions outward from the center.

Divide: 4.17/248.24=0.0168---so, assign 168 4 digit numbers to the cells that are 10 km from the center (two to the north, east, south, and west of center).

Thus, the Mean Information Field is constructed.

Some Basic Assumptions of the Simulation Method (Monte Carlo)

Assumptions to create an unbiased gaming table:

Rules of the game: Reference:

Hagerstrand, Torsten. Innovation Diffusion as a Spatial Process. Translated by Allan Pred.
University of Chicago Press, 1967.